Using social to win awareness for canine osteoarthritis
Galliprant is a medication to control pain and inflammation in dogs with osteoarthritis. By creating a “Inflammation Awareness Month” with content ranging from real veterinarian testimonials, tips to keep dogs comfy, and animations on signs to watch out for, the work always highlighted Galliprant as the safe and effective treatment for long term use. 31 consecutive days of social media content later, Galliprant had four times more mentions than the competitor’s during their initial launch.
social media campaign, email, in-clinic, strategy