Advantage Multi
Crafting an entertaining parasite prevention campaign
Advantage Multi is a topical treatment that provides protection against fleas, ticks and intestinal parasites in pets. Using the unique visual style of paper craft, we brought the product’s multi-layered story to life. By animating poop and parasites and transforming the usually gross aspects of pet health to adorably funny anecdotes, veterinarians and pet owners alike were watching and learning.
papercraft
brand campaign
video, print
Creative Director: Jon Kowing, Ann Alcasabas / Designers: Jaz January, Ann Alcasabas / Copywriters: Nick Kinney, Carmen Vajgrt / Photography: Brian Michael Yates, Signal Theory Productions / Videography & Editing: Richard Kerr, Signal Theory Productions / Animation: Other Brother Studios